Кейсы по микроэкономике

Part 2. Cases
1. Shesterochka
In supermarkets trading network "Shesterochka" the retail price of beer "Stary Melnik" light (glass bottle 0.5 l.) 17 rubles. The purchase price, including delivery of beer to the store is 11 rubles. Accordingly, the difference between the retail and procurement prices 6 rubles. per bottle. Same (6 rubles.) The difference between the retail and procurement prices exist and other beers, similar in price and quality of the beer, "Stary Melnik" light.
An analysis of sales over the previous two years showed that at constant prices during the autumn-winter period (October-March) monthly beer sales volumes remained virtually unchanged.
Trading network "Semerochka" includes 62 supermarkets in Moscow. The total monthly sales volume of beer "Stary Melnik" light in October amounted to 320,000 bottles, the total sales of other brands of beer was 3.52 million bottles.
The motto of the trade network "low prices." The social composition of the buyers and their income is about the same in all supermarkets trading network.
Task 1
In the supermarket №1 trade network pricing experiment is conducted. In November, the price of a bottle of beer (glass, 0,5 l.) Old miller light is reduced from 17 to 16 rubles. The volume of sales increased from 3,000 in October do3300 bottles in November.
What recommendations can be given to pricing management distribution network based on this information?
Task 2.
The supermarket price №2 conducted an experiment. In November, the price of a bottle of beer (glass, 0,5 l.) Old miller light rises from 17 to 18 rubles. Sales volume decreased from 5,000 in October to 4,250 bottles in November.
At the same time sales of other varieties of alcoholic beer increased by 600 units., With 44,000 in October to 44,600 in November (the unit of measurement is taken 0.5 liter.).
1. What advice can be given on pricing management distribution network based on this information?
2. How will the profit from the sale of beer in all supermarkets network if your recommendations will be taken?

2. Symphony Orchestra
During the season, the orchestra performs in the evening on Saturday, 2 times a month; at the same time for each performance is preparing a new program. Each performance involves the following costs:
Fixed overhead costs $ 3,000 per month (Salary Administration)
Costs $ 4,500 in rehearsal
The cost for the concert: hall rental, the organization of the concert, members fee $ 2000
Print programmok, tickets and other. One $ for each visitor.
Director for Economics and Finance, acting simultaneously as commercial director of the orchestra, concerned about the low profit. At present, it has established the price for tickets is $ 10. If she could sell tickets for all 1100 seats hall, total revenue amounted to $ 11,000, and the total cost of $ 9100 (that is, each performance would bring good profit $ 1900).
Unfortunately, the average occupancy of the hall is 900 seats, with the result that the average cost per visitor up $ 9.89. Thus, they are approaching the price of the ticket is $ 10, which can not disturb the commercial director. As is usually the revenue is $ 9000, and the costs reach $ 8,900, the total income for one performance is pitiful $ 100.
Commercial director does not believe that the problem can be solved by simply increasing the price of tickets. After all, the average occupancy of the hall is likely to be reduced, and thus reduced and the resulting performance of each orchestra's revenue. Therefore, the Director considers three options aimed at increasing profits, and two of them provide for the sale of tickets with discounts. Here are three suggestions.